Startups For the Rest of Us

Informações:

Sinopsis

The podcast that helps developers be awesome at launching software products.

Episodios

  • Episode 590 | Buying vs Building, Zombie Companies, and More Listener Questions with Craig Hewitt

    15/02/2022 Duración: 37min

    In Episode 590, Rob Walling chats with Craig Hewitt about building versus buying internal tools, how to compete in a competitive space, accounting software, a founder who has a zombie company where investors want their money back, and more. The topics we cover [5:03] Finding a co-founder as a non-technical founder [11:20] Balancing priorities between day job and a SaaS idea [17:35] Zombie company where investors want their money back [26:00] Accounting software for startups [28:10] Building in a competitive market as a solo-founder [32:24] When to buy vs build internal tools Links from the show The Mom Test - a book by Rob Fitzpatrick Audience Podcast Bench Accounting | Online Bookkeeping and Tax Filing Services for Your Small Business Craig Hewitt (@thecraighewitt) | Twitter If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!

  • Episode 589 | Finding a SaaS Idea Through 70 Cold Calls

    08/02/2022 Duración: 34min

    In Episode 589, Rob Walling chats with Jason Buckingham about how he found a startup idea from making more than 70 cold calls. It's a great story about staying focused, putting in the time and doing the hard work. The topics we cover [7:14] Finding a problem via cold calls [13:07] Identifying a problem and deciding what to do next [22:32] Getting spouses on board with entrepreneur journey [25:06] Working day jobs while building the product [30:09] Getting into Tiny Seed right before COVID-19 Links from the show Episode 45: Onboarding Your Spouse | Zen Founder Senior Place - Senior Placement and Referral Agency Software If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

  • Episode 588 | In Which Courtland Allen and I Cover a Lot of Startups Topics

    01/02/2022 Duración: 01h04min

    In Episode 588, Rob Walling chats with Courtland Allen about a wide range of bootstrapper and indie hacker topics including the struggles with motivation/depression, bootstrapping today, fighting the urge to quit, and frameworks for getting your first dollar. The topics we cover [3:43] Hiring a podcast producer [6:21] Letting go in business [7:09] Invite-only experiment on Indie Hackers [16:03] Thinking about the future [20:47] Financial freedom and starting a business [25:05] Depression as a founder and rediscovering purpose [37:10] Fighting the urge to quit [41:10] Getting your first dollar [52:35] The bootstrapper scene in 2010 and the relevance of bootstrapping Links from the show Rob Walling on Twitter The Time Paradox: The New Psychology of Time That Will Change Your Life Courtland Allen (@csallen) | Twitter If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming e

  • Episode 587 | Renaming a Company, Revisiting Inflation, and Micropreneurship (Listener Email Edition)

    25/01/2022 Duración: 26min

    In Episode 587, join Rob Walling as he answers listener emails including feedback and a critique about the podcast, the state of microentrepreneurship, and where to start with user growth. The topics we cover [2:22] The reason Rob continues to podcast [5:26] Renaming a company or podcast [8:40] Revisiting inflation [15:06] The state of microentrepreneurship [20:00] Where to start with user growth Links from the show Where to Publish Plugins Episode 581 | Inflation for Founders Start Small Stay Small Quiet Light Brokerage MicroAcquire, the #1 Startup Acquisition Marketplace Empire Flippers Rob Walling - Serial Entrepreneur | Building, Launching and Growing Startups If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

  • Episode 586 | Mastering Customer Interviews with Michele Hansen

    18/01/2022 Duración: 27min

    In Episode 586, Rob Walling chats with Michele Hansen about her new book where she talks about how to master customer interviews as a startup founder. The topics we cover [5:00] User experience research for startup founders [11:20] Customer Interviews for developers [12:30] Feature requests as customer research springboard [19:55] Practicing customer interviews [23:37] Comparing to Jobs to Be Done framework Links from the show Deploy Empathy: A practical guide for talking to customers Software Social Episode 524 | Bootstrapping a Commodity SaaS Michele Hansen (@mjwhansen) | Twitter If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

  • Episode 585 | Moving Outside Your Comfort Zone with Dr. Sherry Walling

    11/01/2022 Duración: 30min

    In Episode 585, Rob Walling chats with Sherry Walling about moving outside your comfort zone, the power of relationships, psychedelic-assisted therapy, as well as her new book about grief launching later this year. The topics we cover [3:22] Deciding against self-publishing [12:00 ] Building an audience vs. a network [14:26] Psychedelic-assisted therapy [24:00] The power and importance of relationships Links from the show The Entrepreneur's Guide To Keeping Your Sh*t Together Touching Two Worlds: A Guide for Finding Hope in the Landscape of Loss Sherry Walling (@zenfounder) | Twitter If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

  • Episode 584 | Looking Back and Looking Ahead

    04/01/2022 Duración: 17min

    In Episode 584, Join Rob Walling for a Happy New Year edition of the show where looks ahead to 2022 and evaluates what he wants to focus on. The things we choose not to do are just as important as the things we chose to do and Rob encourages you to think hard about what is and is not working for you today. The topics we cover [3:00] Founder's retreat [4:36] Estimating growth [9:23] Hiring a full-time content producer [15:32] The power of focus Links from the show The Zen Founder Guide to Founder Retreats If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

  • Episode 583 | Finding Startup Ideas with Sam Parr

    28/12/2021 Duración: 39min

    In Episode 583, Rob Walling chats with Sam Parr about about building an email list, selling to Hubspot, podcast growth, and how to spot business opportunities. The topics we cover [3:53] Building Hustle to 8 figures in revenue [5:52] Growing an email list [11:01] Selling to a B2B SaaS [19:00] My First Million and growing podcasts [23:45] TikTok marketing [27:30] Spotting interesting opportunities [34:70] Manifest cowboy Links from the show Sam Parr (@theSamParr) | Twitter If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

  • Episode 582 | Enterprise Sales, Crowdfunding, Replacing Yourself, and More Listener Questions

    21/12/2021 Duración: 33min

    In Episode 582, Rob Walling is joined by Einar Vollset to answer listener questions about enterprise sales, crowdfunding, replacing yourself, and things that every B2B SaaS founder should know. The topics we cover [1:26] Investing with Reg CF [6:20] Enterprise plans and pricing [13:31] Finding your replacement [19:29] Best way to give software demos [21:55] What fundamental things should startup founders should know Links from the show Sales Funnel Optimization for Bootstrapped Founders – Steli Efti – MicroConf Europe 2019 Einar Vollset (@einarvollset) | Twitter If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

  • Episode 581 | Inflation for Founders

    14/12/2021 Duración: 24min

    In Episode 581, Rob Walling discusses how to grow money sensibly while protecting the principle during inflationary times. He explores real estate, collectibles, crypto, stocks, bonds, and other strategies to consider as inflation and other economic changes occur. The topics we cover [2:00] Inflation is here [7:20] Pricing flexibility with SaaS [9:44] Rules when inflation goes up [13:53] Inflation and home mortgages [16:29] Emergency funds during inflation [17:36] Bonds during inflationary times [18:40] Growth stocks If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

  • Episode 580 | Seven SEO Tips Every SaaS Can Use (with Ross Hudgens)

    07/12/2021 Duración: 28min

    In Episode 580, Rob Walling chats with Ross Hudgins, an SEO expert, about seven common things that SaaS founders either do well or frequently get wrong. The topics we cover [4:42] Put your blog in a subfolder, not a subdomain. [7:18] With keyword-focused content, make the URL exactly the main keyword. [10:10] Be thoughtful about feature page keywords [13:39] It’s really hard to rank for “best X software” queries [16:24] Use on-page content marketing best practices [20:50] Build passive link assets around keyword [22:58] Answer keyword questions immediately, right after the H1 Links from the show On-Page Content Marketing Best Practices Readability: the Optimal Line Length Ross Hudgins (@RossHudgens) | Twitter This episode of Startups for the Rest of Us is sponsored by Software Promotions. Get better results from Google. If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question 

  • Episode 579 | The SaaS Fundraising Landscape (+The TinySeed Syndicate)

    01/12/2021 Duración: 21min

    In this special episode of Startups For the Rest of Us, Rob Walling chats with Einar Vollset about not only the announcement of the TinySeed Syndicate but also the investment landscape for B2B SaaS today. Even if you don't think you'll raise funding, it's important to understand the dynamics of the investment and acquisition market as a bootstrapped founder. The topics we cover [1:40] Investment landscape for bootstrapped SaaS [10:26] What is a syndicate? [13:57] Introducing the TinySeed Syndicate Links from the show Invest — TinySeed Apply — TinySeed Einar Vollset (@einarvollset) | Twitter If you have questions about starting or scaling SaaS that you'd like us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

  • Episode 578 | How Mike's Merger Panned Out

    30/11/2021 Duración: 29min

    In Episode 578, Rob Walling is joined again by co-host emeritus, Mike Taber for an update on his progress with Bluetick. Today we find out how Mike's merger that he has been working on for the past year has panned out. The topics we cover [3:55] Mike reflects on time and effort working on partnership [7:20] What to do when a deal stalls [9:00] Doubling down on Bluetick [14:50] Differentiating Bluetick [17:47] Moving fast as a startup [19:03] Finding your intrinsic motivation [26:10] Mike's 90 day plan Links from the show Bluetick.io Mike Taber (@SingleFounder) | Twitter This episode of Startups for the Rest of Us is sponsored by Software Promotions. Get better results from Google. If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

  • Episode 577 | Finding the Right Problem to Solve

    23/11/2021 Duración: 30min

    In Episode 577, Rob Walling chats with Jim Kalbach about how to uncover the right problem to solve with the Jobs to Be Done (JTBD) framework. If you haven't been exposed to JTBD, this episode will be a great primer as we dive into practical examples for bootstrapped or mostly-bootstrapped founders. The topics we cover [3:00] Defining Jobs to Be Done (JTBD) [6:45] JTBD are stable over time [10:27] Be solution-agnostic [11:20] JTBD for pre-product or pre-solution [17:53] Questions to ask to find JTBD [20:50] Switch interviews [24:41] A switch interview case study Links from the show The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs JTBD Toolkit Jim Kalbach (@jimkalbach) | Twitter This episode of Startups for the Rest of Us is sponsored by Software Promotions. Get better results from Google. If you have questions about starting or scaling a software business that you'd like for us to cover, please submit y

  • Episode 576 | Don't Become a Media Company (A Rob Solo Adventure)

    16/11/2021 Duración: 19min

    In Episode 576, Rob Walling chats about permissionless entrepreneurship, why you probably shouldn't be a media company if you're an early stage or bootstrapped SaaS, and the importance of exploring beyond what your customers ask for to find out what they actually need. The topics we cover [2:01] Permissionless entrepreneur [9:25] All startups should not become media companies [15:10] Find out what your customers need, not what they ask for This episode of Startups for the Rest of Us is sponsored by Software Promotions. Get better results from Google. If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

  • Episode 575 | Shipping Code, Pivoting, and More Listener Questions with Derrick Reimer

    09/11/2021 Duración: 43min

    In Episode 575, Rob Walling is joined by Derrick Reimer for a quick update on SavvyCal and some recent hiring decisions he has made. They also answer listener questions about shipping code as a bootstrapper, pivoting, selling a business through a broker, and more The topics we cover [2:23] The latest with SavvyCal [12:02] Shipping code as a bootstrapper vs larger team [21:39] Considering a zoom-in pivot [25:15] Progressive web app vs two native app [28:20] Thoughts on white-label approach for SaaS [33:55] Selling a bootstrapped business through a broker Links from the show Episode 530 | Making Development Decisions, Regrets about Selling, and More Listener Questions (with Derrick Reimer) Episode 559 | Bootstrapping a Two-Sided Marketplace with MicroAquire SavvyCal MicroAcquire Quiet Light Brokerage Derrick Reimer (@derrickreimer) | Twitter This episode of Startups for the Rest of Us is sponsored by Software Promotions. Get better results from Google.

  • Bonus Episode: The 2021 TinySeed Batch Announcement

    04/11/2021 Duración: 17min

    TinySeed, MicroConf's venture fund and SaaS accelerator, is launching their Fall 2021 accelerator batch this week.

  • Episode 574 | The Deep Need to Be a Software Entrepreneur

    02/11/2021 Duración: 38min

    In Episode 574, Rob Walling chats with Andrew Fiebert, a founder who just couldn't get away from software. He's a software developer, turned podcaster, turned marketer, and now he's a software entrepreneur and on this episode, they discuss his success and struggles while building Lasso. The topics we cover [2:40] Introductions [4:15] WordPress plugin with an annual subscription [5:51] Starting a podcast [8:00] Experiments with monetizing a podcast [13:26] Starting Giftlab.co [15:08] Starting another software business [16:35] Building Lasso [21:23] Launching without the right pricing/product [23:32] Discovering the sticking points in the UI/UX [29:29] Freemium vs paid users [31:06] The biggest struggle with building Lasso [35:23] The future for Lasso Links from the show Lasso GiftLab Listen Money Matters Andrew Fiebert (@andyfieb) | Twitter This episode of Startups for the Rest of Us is sponsored by Software Promotions. Get better results fro

  • Bonus | The 2022 State of Independent SaaS Survey is Live

    01/11/2021 Duración: 02min

    We need your help!  The 2022 State of Independent SaaS Survey is now live and we need as many eligible founders of B2B SaaS businesses to complete the survey.  This survey will be used to create our third annual State of Independent SaaS report, offering recommendations, insights, and pitfalls critical to planning for a future in B2B SaaS. Venture funded businesses have a wealth of research and data helping them make decisions about the next steps they should take with their business - our community and niche of indie funded SaaS businesses shouldn't miss out on these best practices. Fill out the 2022 State of Independent SaaS survey today! microconf.com/state-of-indie-saas

  • Episode 573| Hiring FT vs. PT, WordPress Consolidation, and More Bootstrapper News

    26/10/2021 Duración: 27min

    In Episode 573, Rob Walling chats with Einar Vollset and Tracy Osborne about the part-time contractor versus hiring full-time debate, the acquisition of Sandhills Development, as well as the launch of a TinySeed Europe. The topics we cover [02:14] FT vs PT Contractor [09:06] When could part time contracting work? [10:25] Sandhills Development acquisition [14:50] TinySeed Europe announced [21:04] DuckDuckGo and Privacy Links from the show Episode 551 | Task-level vs. Project-level Thinkers, No Such Thing as an Autopilot Business, and More (A Rob Solo Adventure) Awesome Motive has acquired our WordPress products and services – Sandhills Development, LLC Josh Pigford on Twitter Regarding FT vs PT Contractor DuckDuckGo and Privacy Careers — TinySeed Invest — TinySeed Tracy Osborne on Twitter Einar Vollset (@einarvollset) | Twitter This episode of Startups for the Rest of Us is sponsored by Software Promotions. Get better results from google. If you ha

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