Easton Online Podcast

Informações:

Sinopsis

The Easton.Online Podcast is for martial arts school owners and managers. Each episode features guests with stories, strategies and resources which can help you establish or enhance your business with best practices. Most importantly, we’ll help you get back to doing what you love. Visit Easton.Online for more.

Episodios

  • A to Z on How to Run a Kids BJJ Program - Michael Phipps & Jordan Shipman (E40)

    19/03/2024 Duración: 54min

    Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss how Easton run's our Kids Martial Arts programs and give some tips on what you could do to improve your kids Jiu Jitsu program. 

  • Developing Skillful Martial Artists from the Ground + Up - Michael Phipps & Jordan Shipman (E39)

    19/02/2024 Duración: 01h06min

    Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss how to build skillful students from day 1. As a martial arts academy owner or operator, the lifeblood of your academy will most likely be new students with little to no previous experience. If you want to keep them coming back, you have provide value, which means building students into skillful practitioners.   Watch or listen to the full podcast on our blog: https://www.easton.online/blog/   Visit https://www.easton.online to sign up for our mailing list!

  • The Basics of Creating a Successful Martial Arts School - Michael Phipps & Jordan Shipman (E38)

    27/01/2024 Duración: 58min

    Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss the basic necessities of building a successful martial arts school. From marketing, to running classes and crafting a systematic sales process.   Watch or listen to the full podcast on our blog: https://www.easton.online/blog/   Visit https://www.easton.online to sign up for our mailing list!

  • Creating Alignment on a Growing Coaching Staff - Michael Phipps & Jordan Shipman (E37)

    19/09/2023 Duración: 52min

    Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss creating alignment in Martial Arts Academies with growing coaching staffs and how to make sure everyone is delivering a great product every time.    Watch or listen to the full podcast on our blog: https://www.easton.online/blog/   Visit https://www.easton.online to sign up for our mailing list!

  • Growing with the times in Martial Arts and Business - Amal Easton, Mike Tousignant & Ian Lieberman (E36)

    19/08/2023 Duración: 45min

    Amal Easton joins the podcast with Ian and Mike to discuss how academies, business owners, and martial artists must adapt and grow with the times or see themselves becoming irrelevant. Amal adds details about the way things used to be done and how Easton has changed and adapted over time, while Mike and Ian discuss the process of implementing and managing these changes in a large martial arts business with multiple schools.

  • New Roles, Facilitating Transitions, and Finding Purpose - Michael Phipps & Jordan Shipman (E35)

    19/05/2023 Duración: 54min

    Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to what it's like to change roles in a Martial Arts Company, helping front line staff through leadership transitions, and finding purpose in your martial arts academy work.   Watch or listen to the full podcast on our blog: https://www.easton.online/blog/   Visit https://www.easton.online to sign up for our mailing list!

  • Structuring and Scaling a Martial Arts Academy - Michael Phipps & Jordan Shipman (E34)

    19/04/2023 Duración: 54min

    Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss the structure of an academy, the roles that need to be filled, and how those roles progress and change as the academy grows.   Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list! Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/6DjwesV... Stitcher: https://www.stitcher.com/s?fid=450298 Overcast: https://overcast.fm/itunes1474677661 Google Podcasts: https://www.google.com/podcastsfeed=a... Castbox: https://castbox.fm/ch/2225445

  • Delegating Roles and Building Your Academy on Core Values - Mike Tousignant & Ian Lieberman (E33)

    19/03/2023 Duración: 55min

    Easton Training Center's CEO, Mike Tousignant, and Vice President, Ian Lieberman, join the Black Belt Business Podcast to discuss the thinking and processes behind delegating responsibilities and roles to people in your martial arts academy as well as how to build your academy on core values that you and your staff can stand behind. Check out the people analyzer here: https://www.eosworldwide.com/people Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!

  • Live (or Die) by Your Metrics - Jordan Shipman & Michael Phipps (E32)

    19/02/2023 Duración: 46min

    Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss the importance of departmental meetings for martial arts academies, as well as living and dying by your academy's metrics.  Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!

  • Helping People Thrive is the Model for Growth - Casey Halstead (E31)

    19/05/2022 Duración: 44min

    Casey Halstead is a 10th Planet Black Belt and owner of 10th Planet Las Vegas. He's opened multiple successful 10th planet schools in the last 10 years and coaches several high-level BJJ athletes. Casey joins the Black Belt Business Podcast to discuss his unique strategy when it comes to opening and growing schools, how he discovers and develops talent from within the his schools, and the importance of culture to ensuring a martial arts academy continues to thrive.   Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!

  • Lessons Learned Surviving The Pandemic As A Martial Arts Company - Mike Tousignant & Ian Lieberman (E30)

    19/02/2022 Duración: 49min

    Easton CEO, Mike Tousignant, and Vice President, Ian Lieberman, join the Black Belt Business Podcast to discuss the systems, methods, and beliefs that helped Easton's schools to not only survive, but thrive throughout the pandemic.

  • Being Successful Means Never Stop Learning - Phillipe Gentry & Jim Sheppard of SBG Atlanta (E29)

    19/12/2021 Duración: 46min

    Phil and Jim are co-owners of two successful Martial Arts Academies in Georgia, SBG Atlanta and SBG Buford. Both recently joined and completed Easton Online's first mastermind for academy owners. Phil and Jim join the Black Belt Business Podcast to discuss their beginnings in martial arts, why they chose to join the mastermind even though by almost any standard they are running very successful schools, what they gained from working with Easton, and where they plan on going from here.

  • Going Big Doesn't Mean Selling Out - Alberto Crane (E28)

    19/11/2021 Duración: 35min

    Alberto Crane is a Jiu Jitsu O.O.G., and his connections with Easton go way back. He received his black belt under Vinicius “Draculino,” becoming the first American to become a black belt under the Gracie Barra Academy banner. He has also been a successful competitor in both BJJ and MMA. Now, Alberto runs martial arts schools in New Mexico. He joins the Black Belt Business Podcast to discuss everything he's learned over the years operating his schools and to offer advice to new school owners.   Watch the full episode here: https://youtu.be/rez3vo4N0q0

  • Narrowing The Focus With Your Martial Arts School - Paul Halme (E27)

    27/10/2021 Duración: 37min

    Paul Halme is Travis Lutter's first Black Belt, a Master No GI Black Belt World Champion, and author of the book "How To Make Money With Your Martial Arts Gym: Even If You Haven’t Won Anything Yet". Paul also owns and operates his own school, Peak MMA, in Keller, TX. In this episode of Black Belt Business podcast Paul joins Eliot to discuss narrowing your focus as a school owner and how doing so can make your school successful.   Watch the full episode here: https://youtu.be/kawEl-XJ9kc

  • From Karate to Jiu Jitsu; A Lifelong Passion For Martial Arts - John Hassett (E26)

    19/09/2021 Duración: 41min

    Eliott credits John Hassett for being the person that introduced him to Jiu Jitsu. Hassett began his martial arts training with Soo Bahk Do, a Korean style of karate, in which he achieved the rank of 5th degree Master. In the late 90's Hassett transitioned to Jiu Jitsu, first as a student of Steve Maxwell, and now trains under Phil and Rick Migliarese of Team Balance/Balance Studios in Philadelphia. John details his journey from Karate to Jiu Jitsu and discusses what running two of his own schools has taught him about the martial arts business. Watch the full episode here: https://youtu.be/kawEl-XJ9kc

  • Learning How To Operate A Martial Arts School - Ricardo Almeida (E25)

    19/08/2021 Duración: 33min

    Ricardo Almeida is a Brazilian Jiu Jitsu Black Belt under Renzo Gracie. Ricardo previously fought for the UFC and Pride FC as well as other well-known promotions. He is an accomplished grappler and multi-time silver medalist at ADCC. Ricardo operates and teaches at multiple, successful Jiu Jitsu schools along with coaching high level fighters like Frankie Edgar. He joins the Black Belt Business Podcast to discuss how he learned to operate his Jiu Jitsu academies like a business without sacrificing the quality of the martial arts being taught.   Watch the podcast: https://youtu.be/iK2kvY3kttI

  • Creating Inclusive Martial Arts Communities - Elliott Bayev (E24)

    19/07/2021 Duración: 59min

    Elliott Bayev is a BJJ Black Belt, academy owner, and author of "Sales Jiu Jitsu," all about how sales and Jiu Jitsu are similar. Elliott is also the first person to have a women-only school and women-only competition team in Canada. Elliott joins the Black Belt Business Podcast to discuss building inclusive martial arts schools, best business practices for school owners, and the responsibility we have as martial artists to grow the reach of our respective arts and push them forward.  Watch the full podcast here: https://youtu.be/0ieuk0N0D6s

  • The Business of Jiu Jitsu - Karel Pravec (E23)

    28/12/2020 Duración: 44min

    Karel Pravec, AKA the “Silver Fox,” is a 4th degree Brazilian Jiu-Jitsu Black Belt, and one of Renzo Gracie’s very first students in the United States. Pravec’s BJJ expertise has him regularly sought out for seminars and classes across the world, and his Silver Fox BJJ Academy in Northern New Jersey has been grooming grappling and MMA champions since 2006. Karel joins Eliot on the Easton Online Podcast to discuss the business of Jiu Jitsu, including how academies must adapt as they grow and how to set priorities to succeed during COVID.  Watch the full podcast here: https://youtu.be/bfY8AHLpWyo

  • Building Successful Martial Arts Academies with Integrity - Mike Garaguso (E22)

    14/12/2020 Duración: 01h05min

    Michael Garaguso has been running his school, Garaguso Karate, since the early 1980’s. He is professor Eliot Marshall's first martial arts instructor. Garaguso is also a master at adapting to the times, including adding BJJ into his curriculum. In this podcast he discusses how he has adapted his business practices to remain successful as times continue to change.

  • Passionate Teams Win - Chris Mierzwiak (E21)

    09/09/2020 Duración: 49min

    Chris Mierzwiak is the General Manager at Easton Arvada. In this episode, Eliot speaks with Chris about his start in martial arts, transitioning to Easton, and what Martial Arts schools need to focus on to be successful.

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