Confronting Capitalism Real Solutions for a Troubled Economic System

With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism-spanning a spectrum from laissez faire to authoritarian-shapes the market economies of all the...

Minhas Aventuras Em Marketing

Vida e obra de Philip Kotler na área de marketing. Nesta espécie de autobiografia informal, o guru do marketing moderno reflete sobre temáticas variadas, discutindo...

Capitalismo Em Confronto

Uma das maiores autoridades do Marketing aponta as falhas do capitalismoApós a queda do Muro de Berlim, o capitalismo emergiu como sistema econômico dominante, passando a guiar...

Market Your Way to Growth 8 Ways to Win

The US, Europe, and Japan are facing the prospect of low and slow economic growth for the balance of this decade.  Their economies will not be able to create enough jobs to...

Spend Shift How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

How we, consumers, responded to the 2008 recession and continue to respond to its aftermath is the crux of much speculation. Will we remain "frugal" or will we go back to our...

Marketing 4.0 Moving from Traditional to Digital

Marketing has changed forever - this is what comes next. Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by...

Marketing 5.0 Technology for Humanity

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a...

Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Businesspeople who mix cause and commerce are often portrayed as sinners or saints:  Either they are heartless, opportunistic corporate "causewashers" cynically exploiting ...

HBR's 10 Must Reads on Sales

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.We've combed through hundreds of Harvard...