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Dr. Robert Cialdini (@RobertCialdini) is a speaker, consultant, and author of Influence: The Psychology of Persuasion and, most recently, Pre-suasion: A Revolutionary Way to Influence and Persuade. The Cheat Sheet: What is "pre-suasion," and how does it relate to the concepts inside influence? How persuasive people shape others' behavior and how we can use these techniques on others -- as well as ourselves. How to gain and retain someone's attention. How language, geography, and imaging alter our perceptions of what causes events -- and how the media uses these principles to influence us and set its agenda. How to increase our appeal by causing others to focus on us (and why this phenomenon often lands innocent people in jail). And so much more... Show notes at http://theartofcharm.com/podcast-episodes/robert-cialdini-pre-suasion-episode-543/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find th