2 Babes Talk Supply Chain

Jennie Malafarina talks about her career journey; collaboration & community; building businesses; & turning marketing from a cost center into a revenue driver.   IN THIS EPISODE WE DISCUSS:   [02.30] An introduction to Jennie and her businesses Virago Marketing and FR8MVMT. [05.03] Why Jennie pursued a degree in communications, and how having three kids under five during her final year at university led her to a marketing career. "Communication, psychology and marketing all tied together… it's a passion for understanding why people do what they do." [07.55] Why Jennie moved from PR to digital marketing, her passion for tracking and measuring results, and what she loves about agency life. [11.46] How Jennie came to understand the importance of logistics, and how it impacts the consumer. "It's impactful – this industry makes the world go round. If we're not optimizing movement or getting just in time shipments, our shelves are empty and our costs are higher." [12.40] What marketing looks like for su