Internet Marketing: Insider Tips And Advice For Online Marketing

In this episode we're joined by Oli Hills, CEO of social media agency and publisher, Nonsensical. Oli joins us to discuss his team's experience of building local, online communities via social media platforms, and their recent foray into building online TikTok communities.In this episode, you'll learn:How the pandemic drove demand for Nonsensical's local social media servicesThe strategies that helped to grow Nonsensical's local social communities Best of Bristol and Birmingham UpdatesThe importance of integrity when building social communitiesThe skills demands that social media and community managers are facingSoftware that has helped Nonsensical build and manage their online communities Referenced on this episode: https://www.crowdtangle.com/ https://inshot.com/ https://www.instagram.com/bestofbristol/https://www.facebook.com/BhamUpdates/https://www.tiktok.com/@endless_mythology https://www.instagram.com/p/CSfGLwNj9LW/  CONNECT WITH OLI/NONSENSICAL:https://www.linkedin.com/in/olihills/ https

In today's episode we're joined by Stan Bernard, President of Bernard Associates and author of the newly released book, 'Brand Don't Win: How Transcenders Change the Game', available 12th October 2021.In this episode, you'll learn: How businesses can learn from transcender sports teams and vice versaWhat has changed in marketing that means branding alone is no longer as effective as it once was?The paradigm shift of elected advocacy to selected advocacyThe important role that influencer marketing plays in Stan's transcender system vs traditionalist systems of marketingUnderstanding how to apply 'Campaign Agendas' to your business, inspired by political campaigningPeloton's success in creating a cult-like following of 'advengelicals'How Starbucks became and continue to be a transcender business without necessarily having the best coffeeThe role of Trump's 2016 'Make America Great Again' caps played in his campaign agenda Referenced on this episode:[Book] Brands Don't Win, by Stan Bernard: https://bra

In today's episode we're joined by Mike Bandar, Co-Founder at Waybook.com, Hopper HQ and Founding Partner at Turn Partners.In this episode, you'll learn: How Mike's startup studio began with the acquisition of a dating siteHow Mike and his Co-Founder James organise and prioritise their time to allow to allow them to explore new business opportunitiesHow Mike applied a lean startup methodology when building their Instagram scheduling software, Hopper HQThe role of that documenting your businesses has in freeing up and focusing your timeBeneficial skills and characteristics that will help you succeed in a startup studio environment Referenced on this episode:https://centreforentrepreneurs.org/ [Book] The Lean Startup, by Eric Ries: https://amzn.to/3AorJj0  CONNECT WITH MIKE/WAYBOOK.COM/HOPPER HQ/TURN PARTNERS:https://twitter.com/mikebandar https://uk.linkedin.com/in/mikebandarhttp://www.turnpartners.com/https://waybook.com/ https://www.hopperhq.com/  CONNECT WITH SCOTT:scott.colenutt@sitevis

In today's episode we're joined by Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment. In this episode, you'll learn:Differences between 1st, 2nd and 3rd party dataThe major privacy trends that are being deployed by major tech companies (Google, Apple, Facebook)How a privacy-first future impacts major tech firms, consumers and marketersCONNECT WITH KATRINA/TWILIO SEGMENT AHEAD:https://segment.com/ https://twitter.com/katchmesocial  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

In today's episode we're joined by Agata Adamiak, Director of Business Ahead to discuss what it means to be 'data-driven'. On the show, you'll learn:What is the definition of 'data-driven'?The benefits of being data-drivenThe importance of adopting a data-driven mindsetHow to overcome the common challenges that prevent businesses from becoming data-drivenDoes being data-driven stifle creativity?Referenced in this episode:Episode 51 of The SiteVisibility Internet Marketing Podcast w/ Avinash Kaushik: https://www.sitevisibility.co.uk/blog/2009/07/29/podcast-interview-with-world-leading-anayltics-authority-avinash-kaushik/ Additional podcast resources at: https://businessahead.co.uk/imp  CONNECT WITH AGATA/BUSINESS AHEAD:https://businessahead.co.uk/ https://www.linkedin.com/company/businessahead/https://twitter.com/BusinessAheadUK/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www

In today's episode we're joined by Vikrant Shaurya, CEO of BestSellingBook.com.In this episode, you'll learn:How the world of self-publishing has changed over the last decadeWhat determines 'bestseller' status?How often do Amazon book rankings update?The importance in understanding an author's 'why'Skills required to be an angel writerDo you need to have an existing audience to become a bestseller?How the angel writing process worksBook promotion tactics to avoidReferenced in this episode:[Book] Rich Dad, Poor Dad by Robert Kiyosaki: https://amzn.to/3hEduAehttps://publisherrocket.com/https://www.literatureandlatte.com/scrivener/overviewhttps://www.bookbub.com/partners/bookbub_adshttps://www.listennotes.com/BestSellingBook's 5 Day Writing Challenge: https://challenge.bestsellingbook.com/BestSellingBook's Self-Publishing Checklist: https://bestsellingbook.com/checklist/CONNECT WITH VIKRANT/BESTSELLINGBOOK.COM:https://bestsellingbook.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.co

In today's episode we're joined by, Ross Davies, Co-Founder and Managing Director of Strafe Creative.Ross joins us to discuss everything you need to consider when selecting a web design agency.In this episode, you'll learn:The importance of experimentation in a web design agencyWhat are the key differences between a design agency and a development agency?Where to find a credible design agencyIs the location of a design agency important?Quality signals to look out for when reviewing a design agency websiteShould you be expected to be charged for the scoping process?What to look for in a design agency contractReferenced in this episode:https://www.thedrum.com/business-skills/website-designhttps://www.recommendedagencies.com/https://www.siteinspire.com/https://dribbble.com/https://slack.com/apps/AVBED3YTS-hallwayhttps://slack.com/apps/A5JR8MM6E-randomcoffeeshttps://storyxpress.co/https://www.loom.com/https://wistia.com/Ross' book, 'The Paper Plane Plan': https://amzn.to/3tB8cKECONNECT WITH ROSS/STRAFE:https://ww

In today's episode we're joined by, well, nobody. Scott goes solo to share a behind the scenes look at how the Internet Marketing Podcast is produced, his experience of hosting the Internet Marketing Podcast and advice on podcast hosting and production for other podcasters or those that are thinking about producing interview based podcasts. In this episode, Scott covers:Do we need a new jingle?Who makes a great guest for the Internet Marketing Podcast?How do we make our podcast booking process as efficient as possible?How do we prepare for podcasts?How much research goes into each podcast?What happens on the day of recording?Scott's advice on creating an optimal recording environmentWhat to expect from the Internet Marketing Podcast in the futureReferenced in this episode:Samson Go Mic: http://www.samsontech.com/samson/products/microphones/usb-microphones/gomic/Calendly: https://calendly.com/TidyCal: https://tidycal.com/Kindle Unlimited: https://amzn.to/3BwxfBa[Book] The First Minute by Chris Fennin

In this episode we're joined by Sam Watt, CEO of Watt Advertising. Sam is an engineer by education, a former partner of the 'Successful Dropout' podcast and more recently has been on a journey in growing Google Ads agency, Watt Advertising.In this episode we discuss:The skills and experience from previous roles that Sam applied to Google Ads learning in the early stages of Watt AdvertisingHow Sam applied the 80/20 rule to his learning of Google AdsWhat makes an ideal paid media client for a marketer?The importance of paid media reporting in context of a trusting client/agency relationshipHow the team at Watt Advertising has adopted TikTok as a platform through which to experiment, build trust and practice creativity How to apply the 80/20 rule to Google Ads budget management Referenced in this episode:[Book] The Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes & Bryan Todd: https://amzn.to/3sMv0q8 [Book] The One Thing by Gary Keller: https://amzn.to/3Dmtnoc [Podcast] Successful Dropout: ht

In this episode we're joined by speaker, author and CAO of Shepard Presentations, Shep Hyken.Shep has spent 40 years in the field of customer service and in this episode we explore some of the key themes from his most recent book release 'I'll Be Back: How to Get Customers to Come Back Again & Again'.  In this episode we discuss:The importance of dedicating resource to analysing customer behaviourThe loyalty question that all businesses should ask themselvesThe important distinction between repeat custom and loyaltyIs 'loyalty' a small business advantage?How businesses' approach to loyalty can change as they growShep's process for content production and staying relevant (he has over 600 videos on YouTube!)Referenced in this episode:[Shep's Book] I'll Be Back: How to Get Customers to Come Back Again & Again: http://illbebackbook.com/ or https://amzn.to/3ggUrv4 [Podcast] Experience This! https://www.experiencethisshow.com/  CONNECT WITH SHEP:https://hyken.com/ http://sheptv.com/ CONNECT WITH S

In this episode we're joined by Felix Velarde, Co-Founder of The 2Y3X Programme and author of the recently published book, 'Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team'.In this episode we discuss:How do you find the ideal pace when growing a business?Why knowing and sharing your core values is critical to scalabilityWhy should you be conscious of not throwing too many change grenades?What motivates a superstar team?What happened when Felix gave staff at a previous agency one day a week off to work on creative projects?Referenced in this episode:[Book] What Got You Here Won't Get You There by Marshall Goldsmith: https://amzn.to/3yLYDtZ[Book] Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team by Felix Velarde: https://amzn.to/3scrOUq CONNECT WITH FELIX / THE 2Y3X PROGRAMMEhttps://2y3x.com/https://uk.linkedin.com/in/felixvelardehttps://twitter.com/felixvCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolen

In this episode we're joined by Morphio's CEO, Dave Bunce and EMEA Market Lead, Matt Thompson. Morphio is an AI-driven marketing insights platform, built by digital marketers for digital marketers. I've (Scott) been using Morphio for a few months and it's starting to become a mainstay of my personal tech stack. The intuitive design, peace-of-mind functionality and predictive analytics are making paid media management a joy and so it made sense to find out exactly what's happening behind the scenes at Morphio, what's inspiring them in the SaaS world and what drives their mission to protect us all from marketing failures.In this episode we discuss:Morphio's mission to empower marketers and make them happyWhy marketers should focus on being more strategicLessons into turning Morphio from an in-agency project to a standalone SaaS productThe challenges of onboarding and training in marketing environmentsWhat's in Dave and Matt's tech stack that protects them from marketing failures and improves their happiness?Ref

In this episode we're joined by business process and automation consultant, Daniel Cooper. Daniel is the Managing Director of Lolly Co and author of the upcoming book, 'Upgrade: The Lightning Fast Path to Productivity and Automation in Business'.In this episode we discuss:How Daniel automated 60% of his previous job (and eventually left to launch Lolly Co!)What you should do before you try and automate anything in your businessEntry-level automation software recommendationsHow can SME's get start with AI?Daniel's favourite business automation examplesReferenced in this episode:[Book] Profit First: https://amzn.to/3zU61Uthttps://ifttt.com/https://zapier.com/https://tray.io/https://www.process.st/https://openai.com/CONNECT WITH DANIEL/LOLLY COhttps://lolly.co/https://twitter.com/imdanielcooperCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitev

In this episode we're joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of 'Membership World' and recently authored the book 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing'.In this episode we discuss:Is greater regulation needed in the field of influencer marketing?Did influencer marketing exist 100 years ago?What is influencer marketing strategy?What are the components that should feature in an influencer marketing strategy?When's a good time to collaborate with micro influencers?Gordon's favourite b2b influencer marketing examplesGordon's recommended influencer marketing softwareReferenced in this episode:Gordon's book, 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing': https://amzn.to/3eHsmMC https://www.thebcma.info/https://membershipworld.co.uk/the-social-ceo-index-report/ https://hypeauditor.com/ https://influencity.com/ https://www.takoomi.com/https://www.thecornerlondon.com/CONNECT WITH GORDONGor

In this episode we're joined by our Senior SEO Analyst, Marcos Álvarez Martín and Angry Creative's Chief Marketing Officer, David Lockie, to discuss SEO Best Practice for WooCommerce websites.David has over a decade of specialist WordPress and WooCommerce experience, having formerly been the Director of UK-based WordPress agency, Pragmatic, before their merger with Angry Creative in 2020.As for Marcos, he's a veteran of this podcast and has worked on the optimisation of countless WordPress and WooCommerce sites during his time as our lead SEO specialist.In this episode we discuss:Where is WooCommerce in its lifecycle and how does it compare against Shopify?Who isn't WooCommerce a good fit for?What are the costs incurred when managing a WooCommerce website?Is WooCommerce SEO friendly 'out-of-the-box'?How to build the foundations for WooCommerce SEO successRecommended plugins and services for an advanced and optimised WooCommerce experience*** Grab tickets to David's talk 'Using AI to Optimise SEO for WordPress

In this episode we're joined by Branding Specialists, JP Kuehlwein & Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands' (2015) and 'Brand Elevation: Lessons in Ueber Branding' (2020).In this episode we discuss:How JP and Wolfgang found their shared fascination in the study of ueber brandsWhat triggered the creation of their latest book, 'Brand Elevation: Lessons in Ueber Branding'JP and Wolfgang's definition of what makes an ueber brandWhy can some ueber brands afford to spend less on advertising?The difference between a profitable brand and an ueber brandAre luxury brands different to ueber brands?What can cause the death of an ueber brand? Referenced in this episode:JP and Wolfgang's first book, 'Rethinking Prestige: Secrets of the Ueber-Brands': https://

In this episode we're joined by James Ontra, CEO of Shufflrr. James joins us to discuss how to deliver effective and efficient presentations.In this episode we discuss:How a less is more approach to presentations can help you make more emotional connectionsHow a meeting with Coca-Cola triggered James to double-down in the field of presentation managementWhat is presentation strategy?The evolution of conversational presentationsAre memorable presentations getting shorter? Referenced in this episode:James' book, 'Presentation Management: The New Strategy for Enterprise Content' on Amazon: https://amzn.to/2UgBsbQ  CONNECT WITH JAMES / SHUFFLRRhttps://shufflrr.com/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility See acast.com/privacy fo

In today's episode we're joined by Martin Newman, Founder of The Customer First Group.Martin is a consumer champion and author of the book, 'The Power of Customer Experience'. With extensive experience in the world of customer centricity, he joins us to share his best advice and examples of how companies can commit to delivering truly best-in-class customer experiences.In this episode we discuss:Martin's early lessons in customer service from working in his father's opticians in GlasgowHow 'cost-to-serve' financial models impact customer-centricityWhy businesses to focus on being people-first before being able to become customer-firstExamples of how to empower your employees to be customer firstIs customer service better in the US than in the UK?Is Amazon a customer-centric brand?How to offer best-in-class eCommerce experiencesReferenced in this episode:Martin's latest book, 'The Power of Customer Experience: How to Use Customer-centricity to Drive Sales and Profitability': https://amzn.to/3vREi4kMartin's fir

In today's episode we're joined by Jordi Romero, CEO & Founder of Factorial HR. Jordi joins us to discuss the diversity of ways in which HR can help you to grow your business and how Factorial's software helps businesses make their HR processes more efficient and enjoyable. In this episode we discuss:How Jordi's early experiences as an employee in non-data led cultures drove the vision for what Factorial would later becomeThe steps Jordi and his co-founders took to create the first Factorial MVPHow Factorial approached their international marketing strategyFactorial's features and functionality that support employee satisfaction, well-being and retentionHow Factorial's employees help to shape the development of its softwareFactorial's plans for enhancing its software through the use of AIAre we experiencing the early signs of a fundamental shift in the way HR is viewed?OFFER:Get 1 month of Factorial FREE and an exclusive free HR consultation, visit this link: https://factorialhr.co.uk/sitevisibilityC

In today's episode we're joined by communications specialist Jenni Field. Jenni has extensive experience in business communications and recently authored the book 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement'. Jenni shares with us the common symptoms of businesses that are suffering from deep-rooted communication issues and how we should go about trying to solve them. In this episode we discuss: What led to Jenni dedicating her focus to internal communications and founding Redefining CommunicationsWhat triggered Jenni to document her experience in the form of her book, 'Influential Internal Communication'How to identify resolvable surface-level issues vs. deep rooted cultural communication problemsQuick communication fixes that make us all cringe!What are the similarities and differences in communication issues faced by SMEs and large corporations?The right and wrong ways to surface information from employees (avoid survey