B2b Growth: A Daily Podcast For B2b Marketing Leaders

In this episode we talk to Jonathan Smalley, Founder at Yaguara. For more on driving an intentional & thriving culture, check out Sweet Fish's new podcast that goes deep on topics like this: Crafting Culture Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business introduces for conversation the essence of customer experience: how you make people feel. Subscribe to hear every episode of Ethan's podcast, The Customer Experience Podcast, by using the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com

In this episode we talk to David Greenberg, SVP of Marketing at Act-On Software. David shares 4 ways to measure the effectiveness of your marketing automation platform: 1) Control 2) Visibility 3) Access to Behavioral Data 4) Adoption He also talks about 4 keys to evaluating marketing automation software contracts & vendors: 1) Clear pricing models 2) Term commitments 3) Scrutinizing SLAs 4) Level of understanding of your business Sweet Fish is hiring! Click here to learn more. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

In this episode of the #NewPodcast series, we share a part of the very first episode of The Audible-Ready Podcast with John Kaplan of Force Management Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com

In this episode we talk to Steven Kellam, SVP of Marketing and Alliances at 360insights. Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

In this episode of the #BehindTheCurtain Series, Logan talks to our COO, Bill Reed, about why you should approach your firing process with the same care as you do your hiring & onboarding processes. Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

In this episode we talk to Adrian Cohn, Director of Brand Strategy and Communications Smartling & host of the Move the World with Words podcast. Adrian shares the 5 Things he can't live without: 1) His family & dog 2) Trek Emonda SLR Pro (his bike) 3) His iPhone 4) Drift 5) Calm app Check out Adrian's last appearance on the podcast here: Episode 1093: How To Move The World With Words Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

In this episode we talk to Mike Feller, Chief Revenue Officer at ActivePipe. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

To most CEOs, running a business at optimal profitability sounds a little far-fetched. However, to achieve optimal profitability means your business will be prepared for selling whenever the opportunity presents itself. And someday, your business will eventually be sold. In this episode of B2B Tech Talk, guest host James Carbary of Sweet Fish Media sits down with a business advisor to CEOs and partner at A&G Advisory Services, Scott Goemmel. Live from Ingram Micro’s ONE event, the two discuss: Annuity and business valuation How A&G helps businesses run at optimal profitability How to build a plan to reach optimal profitability Follow us on Twitter @IngramTechSol #B2BTechTalk Sponsored by Cisco and Ingram Micro Financial Solutions Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Joe Caprio, cofounder at Reprise and recent VP of Sales at Chorus.ai, to get practical advice about building, growing, and enabling our sales team to better connect with customers. Listen to more conversations on Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com

In this episode we talk to Hemal Shah, VP of Business Development at SMARTe Inc. Sweet Fish is hiring! Click here to learn more. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

In this #H2H segment, Carlos Hidalgo talks with Dale Dupree, head of the Sales Rebellion about his sales experience, how he learned about the importance of relationship and what he wants salespeople to know so they can be successful. Sweet Fish is hiring! Click here to learn more. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

In this episode of the #NewPodcast series, we share a part of the very first episode of Generation Digital Workforce by Blue Prism. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com

Tiger Woods has a coach. So does Serena Williams, LeBron James, and Alex Morgan. The greatest athletes of all time all have had coaches. So, why wouldn’t the greatest CEOs have coaches, too? In this #CEO episode of B2B Growth, I catch up with CEO Coach & Advisor and founder of Cramer Advisory Group, Bob Cramer. We discuss: The value a coach can offer a CEO (even really successful CEOs) The different types of CEO coaching Bob implements with his clients Why creating vulnerability in the CEO-coach relationship is essential for growth How to deal with Imposter Syndrome in CEOs Connect with Bob via LinkedIn or his website: https://crameradvisory.com/ Check out the Trillion Dollar Coach here. More about CEO coaching can be found here. If you have a question, join the discussion on Instagram @ceoplaybook.co This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK. You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple

In this episode we talk to Caitlin Rice, Director of Partnerships and Marketing at Taqtile. Check out the podcast episode Logan mentions in this episode from The Craig Groeschel Leadership Podcast: Leading Through Crisis Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Video killed the radio star! Well… not exactly. Adding video to your podcast strategy will really only benefit your audible content (if you do it right). In this #BehindTheCurtain episode, host Lesley Crews chats with Sweet Fish Director of Partnerships, Logan Lyles about adding video to your podcast gameplan. The two discuss: Why video is so important to a podcast strategy Why content creators struggle with consistency in video How to bridge the gap between your podcast and social media channels Sweet Fish is hiring! Click here to learn more. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

So… it’s not business as usual anymore, particularly if you’re an SMB. You’ve probably been hit hard by the COVID-19 outbreak. The truth is that your customers are struggling, too. On this episode, I interview Patricia Beitler, President of Velocitas, about her take on altering our communication strategy during the pandemic. What we talked about: How the right communication strategy now can create growth Positioning yourself for success when the pandemic is over Tailoring your communication to your customers’ needs 5 things to consider in crisis communication This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

In this episode of the 5 Things Series we talk to Jared Olsen, Customer Success Manager & Product Evangelist at Motivisoty. Jared shares the 5 Things he can't live without: 1) LinkedIn 2) Google Calendar 3) Socks 4) Flosser 5) Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Success isn’t having a lot of money from VCs or investors. It’s signing on customers. In this episode of The Marketer’s Journey, I catch up with the former CMO at Tableau Software turned advisor, Elissa Fink. She shares her journey through the marketing world and how she found value by helping customers get smarter. We also discuss: What the true sign of success is for startups Working and thriving within budget constraints The value of taking risks with startups who don’t have the brand recognition yet Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

For this blog intro, we have to mix up the style a little bit.  See, you’re reading a blog about a podcast about why podcasts work, in which we interview a host from a podcast from a site made famous through its blogs… Y’all ready to get meta? In our most recent episode of B2B Growth, we talk to Scott Barker, Head of Partnerships at Sales Hacker, evangelist at Outreach and host of The Sales Engagement Podcast. Scott was originally a sales guy but years of selling to marketers turned him into one. And that transition also taught him a lot about the power of podcasting.  And if our intro was at all confusing, don’t worry — Scott breaks down why podcasts work and how you can reap the rewards. He goes over: Why you need to deliver value outside your funnel Why genuine curiosity always beats a hard close in podcasting How podcasting strengthens partnerships Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check o