Dos Marcos

Beducation.  It's more than a noun or a descriptor; it's a mattress method and you need to study it.  In this episode, Dos Marcos host the Beducator, Jeff Scheuer, owner of Mattress-to-Go in Shelby Township, Michigan. They discuss Jeff's infamous (and the most famous FAM article ever written), How to Discuss Price Increases with Customers, and the different types of customers Jeff regularly encounters (and you probably do to) and how to sell mattresses, sleep and wellness to them in terms they understand and want to hear.  Plus, listen to Jeff explain how he helps RSA's add value in hard to value pieces of the mattress and how you can amplify to customers to help with the sale. --- Send in a voice message: https://anchor.fm/mattresspodcast/message