Conquer Local With George Leith

411: The Channel Software Tech Stack, with Jay McBain

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Sinopsis

The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.Influencer of the year - Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems at Forrester, joins the Conquer Local Podcast this week. Jay brings the fire by bringing the knowledge around everything around Channel Software, Channel Partners, and Channel Tech Stack. He can speak to almost everything; we dig into Google eliminating cookies, why 76% of CEOs believe their business model will be different in 5 years, and how Apple updated their phones to be completely anonymous. He shares four things that every company in every vertical is becoming a tech company: Automation, Cloud Acceleration, Remote Technology, and Partner Experience.Jay McBain is one of the most visible and respected thought leaders in the global channel. Named 2021 Channel Influencer of the Year by Channel