Conquer Local With George Leith

MSP Marketing troubles start with not knowing how to spend their allocated marketing dollars to make the real magic happen. Ayan Adam, Founder of CX Atelier, joins us this week to discuss MSP Marketing troubles. Marketing for MSPs requires a different approach and a deep understanding of the industry and technology trends. Ayan offers her insights on technology-focused marketing support to answer the MSP capabilities' prevalent gap to execute marketing activities in-house. Ayan's specialty focuses on the customer experience and cultivating relationships with the MSP and the world of marketing. In this episode, you'll learn why the IT reselling service layer is important and how they become the most trusted asset you can add to the products and solutions you offer. For the longest time, channel marketing was the "poor relative" of all marketing branches, cookie-cutter campaigns and activities, and very little focus on the end customer experience. Meanwhile, the B2B landscape is shifting dra