Conquer Local With George Leith

344: Customer-Centric Hiring, with Wayne Bischoff

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Sinopsis

By creating a culture of always serving the customers, hiring around customer-centric is an easy way to tell if the candidate is the right fit.Wayne Bischoff, CEO of Mediamark, joins us on the Conquer Local Podcast all the way from South Africa. Wayne's sales career started at the age of 7 when he began selling pencils on the playground. He shares how his background in sales prepared him as the CEO to create a customer-centric organization. Hiring amid pandemic has been a significant theme on the podcast. Wayne explains when he is looking to hire new reps, and he focuses on how they are motivated. If a potential employee says they are motivated by money, he doesn't want them to be a part of his organization.Keep the conversation going in the Conquer Local Community, and expand your knowledge in the Conquer Local Academy.Wayne is a dynamic natural leader with nearly three decades of extensive experience in the sales, marketing, and advertising industry, both in South Africa, Sub Saharan Africa, and Eur