Conquer Local With George Leith

343: Digital Marketing Academy, with Jacqueline Cook

Informações:

Sinopsis

Did you know that Conquer Local has its very own Digital Marketing Academy? It's a game-changer because the SaaS industry changes under our feet.We have Jacqueline Cook (Jackie), Chief Strategy Officer at Vendasta, on the podcast to discuss the strategy behind the Conquer Local Academy. After some research and listening to digital marketing agencies and entrepreneurs from different areas of the world, there was a realization that there was a need in the space for a digital marketing academy. It needed to be all-encompassing of various digital solutions that intertwine frequently. The Academy is built into a culture that embraces a community that agencies and entrepreneurs can grow and learn in. People learn differently; some learn by reading about it, and some want to watch videos at 2 am. The Academy was created to accommodate different learners in the way they want to learn, and on their time.She works with the CEO to shape Vendasta's long term strategy and to align both the culture, organizational