Sales Reinvented

Sales is about building relationships. People want to have faith that you’re a good person and that you’re there for the right reasons. They don’t get to see you in action. But if you tell a story about a real experience, it shares a sample of your behavior. It allowed them to decide whether or not you’re trustworthy. Annette Simmons firmly believes that storytelling is the substance of relationships. Learn how she uses stories to demonstrate trustworthiness in this episode of Sales Reinvented!  Outline of This Episode [0:44] Why is storytelling an important skill to possess in sales?  [2:01] Is storytelling something that can be learned?  [3:25] The ingredients of a great story that sells [5:04] The attributes of a great storyteller [6:53] Resources to improve your storytelling [9:55] Top three storytelling dos and don’ts [12:40] Using a story to demonstrate trustworthiness The ingredients of a great story that sells A great story is a significant emotional experience narrated so that it feels real to the