GDPR Now!

GDPR Now! brought to you by This is DPO. Disproportionate, intrusive and unfair – the ICO report on ad tech and real time bidding (Part 1). This episode is Part 1 of two parts. About this episode: In its recent paper, Update report into adtech and real time bidding, the ICO has set out a biting criticism of how real time bidding (RTB) currently operates in the UK. The phrase disproportionate, intrusive and unfair occurs three times, and intrusive on its own is used an additional three times. The paper is not intended as formal guidance, but it gives a clear sense of direction. The ICO also adds that the issues it raises in this paper are not the only concerns it has with programmatic advertising. Although the ICO has stated that it will take another six months to investigate further, it is already clear that the ICO will intervene. The ICO’s paper, and its forthcoming intervention, are likely to have a substantial impact in the programmatic industry in the EU and the US. It is no exaggeration to say