Landscape Live

If you're spending tons of money on attracting new customers, you're making a huge mistake. Businesses that are growing tend to spend so much of their time and money acquiring new customers that they often overlook their best source of growth: retaining and growing their existing customer base. Believe it or not, it costs five- to 10-times more to acquire a new customer, than it does to keep an existing customer and the best way to retain customers is by promoting customer loyalty. In this episode we discuss: -What is the definition of a loyal customer? - How can you create customer loyalty? - Social media and customer loyalty - Is there really such thing as a satisfied customer? - Under promise and over deliver - Referrals, Referrals, Referrals Tom Shay is a lifelong small business owner and manager and the fourth generation to be involved in the family business. Shay moved to Florida to join his parents in the family operation they had purchased in 1971. Over the next 26