The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Your social media presence can build your credibility, community, and pipeline… or break it. Most people don’t create content on LinkedIn, so they miss out on all of the opportunities that can come along with having a sizeable following on the platform. In this episode, your host Donald Kelly sits down with Richard Smith,  the VP of Sales for Allego. Listen in to hear how Smith grew his social media audience to the point where his content now generates conversation, interest, and qualified inbound leads. Why DON’T People Post on LinkedIn? People don’t think they have anything interesting or novel to contribute People are happy to read and don’t feel like it’s necessary to make the extra effort to post “Head trash” – people don’t want to embarrass themselves if no one interacts, or say the wrong thing and end up in trouble professionally How to Do LinkedIn Posts the Right Way Keep your day job. Smith uses LinkedIn to generate leads for his sales job, but it took years to build his audience. It’s a ma