Franchise Interviews

We are meeting with Laura Eich, BIGGBY® COFFEE’s Chief Purpose Officer, to discuss how the coffee house’s unique and innovative approach to employee culture and team health through its LifeLab® Program has poised BIGGBY to succeed in today’s challenging labor market. Formerly known as BOOST, LifeLab® is a culture incubator as the company works toward its vision of refined human leadership. As the current labor market continues to be challenging, with as many as 11 million job vacancies in the food service industry, BIGGBY® COFFEE’s culture centers around uniting the entire BIGGBY® population, ensuring baristas feel they are part of a healthy team and can see a future with the company. Through the LifeLab® program, a remarkable result has been a strong tenure among baristas. Some franchise owners have built an average barista tenure of 3 years, while some have been with the brand for over 20 years! With a strong company culture and a team dedicated to the mission, the concept offers something unique to empl