Gear:30

Kara Williard speaks with Coalition Snow founder and CEO, Jen Gurecki, about running a ski and snowboard brand owned and operated by women that designs products for everyone; what the evolution of these business goals has looked like; their brick-and-mortar storefront; “Far Out” trips around the world; inclusive initiatives designed to grow snowsports and build a lasting community; Coalition's 23/24 ski and snowboard lineup; what needs to happen for the ski industry to survive and thrive; Jen’s goals for the future; and more. TOPICS & TIMES:So Much Powder (3:03)Founding Coalition Snow (5:20)Skis by Women, for Anyone (11:45)The Evolution of the Brand (17:09)The Team at Coalition Snow (22:01)Far Out: Retail Space (24:45)Far Out Trips & Jen’s Guiding Experience (28:17)Indigenous Backcountry Scholarship (34:43)Coalition Clubhouse (37:26)The 2024 Ski Lineup (39:08)The 2024 Snowboard Lineup (43:53)Survival of the Industry (46:00)Looking Ahead (52:11)RELATED LINKS:Episode Sponsor: Gear West: Our Blister Reco