Real Estate Coaching Radio

Real estate agents, we bet you're tired of living in fear of hearing objections, aren't you? You probably aren't following up as quickly or aggressively as you could when you're avoiding the perceived conflict of having to field objections. This makes sense since most people are conflict-avoiders by nature. But remember that knowledge equals confidence and ignorance equals fear, so let's put an end to your avoidance habits today. You'll set more appointments faster, and you'll get more contracts signed as a result. Today we'll educate you, motivate you, and get you into action! 1. What is an objection, anyway? It's simply an unanswered question (or questions) in the mind of your prospect. Your job is to answer their question and move the conversation forward toward closing them for either an appointment or a signed contract, depending on the situation. 2. The problem for most real estate agents is that they do all the research, and all the preparation, then show up to a listing appointment, present what th