The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

When faced with new challenges, your ability to adapt will determine whether you succeed. In the past 12-18 months, the market has undergone a massive shift. In today’s episode, you’re going to get the facts you need to respond. Your host Donald Kelly sits down with Kate Ahlering (CRO at Calendly) to talk about how automation can save you time and energy so you can apply your focus to the moments that matter. Challenges In the Current Market The game has changed from placing importance on “growth at all costs” (2020–2021) to “path to profitability” (2022-present).  There is a lot more scrutiny from buyers on all types of investment. The path to profitability needs to be clear at the outset. The silver lining: sales organizations get to hone their craft, become more focused, and improve beyond what they’ve been able to offer in the past. Speed of Sales Cycle When balancing personalization with automation, some steps in the process require a more personalized approach than others. Find the parts you c