What's Next! With Tiffani Bova

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to bring you an episode of What’s Next! Podcast with a distinguished branding expert, Allen Adamson.   For the past several years, Allen has been an adjunct professor at New York University's Stern School of Business, where he also serves as the brand expert in residence at Berkeley Center for Entrepreneurship.    His previous books, including Brand Simple and, most recently, Shift Ahead, are used as textbooks in higher education business programs nationwide.    His latest book, Seeing the How, spotlights companies that have radically changed working life as usual by identifying and reimagining a whole new way to provide an overall better customer experience.    THIS EPISODE IS PERFECT FOR… marketers who want to reimagine the customer experience.    TODAY’S MAIN MESSAGE… delivering a satisfactory product is no longer a strong enough competitive advantage. In a sea of competition, Allen argues the way to stand out is to provide an