Larry Williams Drive

We’ll have to give Countdown a little bit of credit here.A price freeze is definitely better than no price freeze during a cost of living crisis.But I think buy now we’ve realised that this price freeze is not quite as great as it looks, right?First, it doesn’t actually reduce the burden on shoppers very much.A price cut would mean that your grocery bill would come down, but a price freeze is just going to keep your grocery bill as high as it already is.A price freeze just locks in the profits that Countdown’s already making on those items and it locks in those profits for the possibly the next three months because that’s apparently how much supply supermarkets will already have on their books on that price.So Countdown probably already knows that the price freeze will not hurt them much at all for the next three months, therefore they can afford to do it.Secondly, I’m not entirely sure if you’ve looked through the list of these products, but they’re not necessarily the highest priorities for squeezed shopper