Larry Williams Drive

Kiwis could save more than $3000 a year on food by prioritising budget over brand.Branding expert Jill Brinsdon told Heather du Plessis-Allan New Zealanders are not unique in their preference for bigger brands.“Any form of marketing that builds a brand’s reputation is there really just to try and layer up that sense of trust you have.”The biggest savings could be made on products like instant coffee and olive oil.LISTEN ABOVESee omnystudio.com/listener for privacy information.