Grind. Sell. Elevate.

Marty Greenbaum, CFE is a 30+ year franchise industry professional, Certified Franchise Executive (CFE) and founder of Smart Franchise Investing.  Marty was fortunate to grow up in an entrepreneurial family, his grandfather owning one of the largest specialty printing companies in downtown Chicago and his father a serial entrepreneur that was a pioneer in the shipping and packaging industry. The foundation of Marty’s business experience comes from his personal involvement in opening 500 stores, serving as Director of Operations and ultimately as Vice President of Marketing.From there, Marty launched and operated a prestigious franchise marketing agency that served over 120 franchise brands, helping them strengthen branding, connect better with customers, and improve unit revenue and system growth. He earned the distinction of Certified Franchise Executive (CFE) from the International Franchise Association (IFA), has been a speaker at franchise industry events, a supplier member of the IFA, and a franchising a