Manage Smarter

Stephanie Nivinskus is the CEO of SizzleForce Marketing, an agency that helps scaling companies get noticed and attract more clients on a daily basis. Since 1995, she has developed and executed brand-building campaigns for companies including Starbucks, The NFL, Quiksilver, and thousands of small businesses. A Story Brand Certified Guide and Certified Partner of Digital Marketer, Stephanie has written for Forbes & Entrepreneur magazines and she is the author of the International #1 Bestseller, Absolutely Unforgettable: The Entrepreneur’s Guide To Creating A Heart-Centered Brand And Standing Out In A Noisy World. In this podcast for managers, Audrey, Lee and Stephanie discuss:  ·        5 explanations as to why your products or services aren’t selling ·        How to appeal to buyers on an emotional level ·        Attention-getting techniques to create FOMO ·        How company credibility and product credibility affect salesperson credibility ·        When to pull the plug on a product that’s not doing well "