What's Next! With Tiffani Bova

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m bringing back an interview with Nir Eyal, author of Hooked: How to Build Habit-Forming Products. Nir is an entrepreneur and has taught at Stanford School of Business.    THIS EPISODE IS PERFECT FOR… companies who want to change consumer behavior.    TODAY’S MAIN MESSAGE… most of what you do throughout the day is because of a habit, the impulse to behave with little or no conscious thought. You choose Google as your search engine out of habit, don’t you? If you are a business owner, you want to make sure that your product is what consumers use because of a habit. When you understand how to create habits, you can generate a tremendous amount of economic and customer value and keep customers coming back.     Of the four steps that define a habit — trigger, action, reward, and investment — the investment phase is the most critical. It is in this phase where the company gets the user to do something that increases the likelihood of returning.