Sunny Side Up

Ep. 442 | Building Bridges Between Sales, Marketing, and Metrics

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Sinopsis

Episode Summary In this episode of Sunny Side Up, Chris Moody interviews Dora Boussias on the nuances of developing a robust data strategy and balancing immediate data requirements with a long-term vision. She underscores the need to align teams, particularly sales and marketing, around a unified set of goals and metrics and foster an environment encouraging transparency and teamwork. Dora also stresses the critical balance between data-driven storytelling and emotional intelligence, emphasising the need for professionals to build relationships and communicate effectively in the workplace. Throughout the conversation, they discuss the importance of adapting to change, investing in soft skills, and the mutual respect required for successful collaboration. About the Guest Dora Boussias is a business data and technology strategic thought leader and practitioner with deep domain expertise in data & analytics, enterprise architecture, and digital transformation; accustomed to walking the line between Business