That Annuity Show

Summary   Ema Roloff, Co-Founder and Principal Consultant of Roloff Consulting, discusses the challenges and opportunities of digital transformation in the annuity and broader insurance industry. She emphasizes the importance of addressing legacy systems and the education gap in digital literacy. Ema provides insights on how to start building digital literacy and recommends finding reliable sources for learning. She also discusses the fear associated with AI and the need to overcome it by focusing on the benefits and practical applications. Ema highlights the power of video content and authenticity in marketing and suggests becoming the favorite teacher to build trust with customers. The conversation concludes with a discussion on reaching the right audience with video content.   Takeaways   Legacy systems and the education gap are key challenges in digital transformation in the insurance industry. Building digital literacy is crucial for individuals and organizations to leverage emerging technologies effecti