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Jerry Seinfeld’s Success Secret It’s the time of the year when I always remember the lesson I learned from Jeff Seinfeld. I’ll never forget the day a friend called and made me an offer I couldn’t refuse - and I didn’t. Rob was an event promotor who had snagged the chance to book an up-and-coming comedian, Jerry Seinfeld, into a local venue. He needed somebody to warm up the audience and introduce Jerry. I was all in when he agreed to cover my drink tab and let me hang out with Jerry before the show. It was 1986, and Jerry’s television series about nothing was still developing. I know that because it’s what we talked about before the show. As he munched on veggies and sipped sparkling water, I’ll never forget how focused he was on getting what he wanted. Tired and worn out from living on the road, I asked how he managed to keep going. He said — “I know exactly what I want. I’m a comedian, so I have to be funny. The only way to be funny is to write funny jokes. The only way to write funny jokes is to write ever