The Talent Tango
Marketing and Branding in the University Recruiting Landscape
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:24:34
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Sinopsis
In this episode, host Amir interviews Brittany Mitlo, Duolingo's Director of University Recruiting. They discuss the unique aspects of university recruiting, including the in-person campus experience and the impact of the pandemic on recruitment strategies. They also delve into Duolingo's popular language learning app and its branding and marketing efforts. Tune in to learn more about Duolingo's approach to university recruiting and its global reach with over half a billion learners worldwide. Highlights: [00:00:53] University recruiting during the pandemic. [00:05:25] Expanding reach to virtual events. [00:09:07] IRL meetups and connection. [00:13:37] TikTok presence and applications. [00:15:51] Grassroots growth and word of mouth. [00:19:25] Increasing representation of classes. [00:22:29] Trust and Innovation. Guest: Brittany Mitlo is the Director of University Recruiting at Duolingo, which is home to the most downloaded education app worldwide. Brittany's primary focus is on building Duolingo’s University