Manage Smarter

218: Anthony Iannarino: Leading Growth: The Proven Formula for Consistently Increasing Revenue

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Sinopsis

Anthony Iannarino is a writer, speaker, salesperson, sales leader and entrepreneur. He publishes a daily blog at www.thesalesblog.com. His new book is called Leading Growth: The Proven Formula for Consistently Increasing Revenue . The book is an expert guide to enabling revenue growth in your sales team. Anthony Iannarino was frustrated with how sales were going at his staffing company when he discovered that there was a bigger problem at hand - the sales conversion process. Anthony dedicated 11 years to researching, developing, and testing his sales formula. This resulted in a proven framework that enables sales managers to seamlessly complete the competency transfer process. Over the next decade, the sales teams he worked with consistently hit their aggressive sales targets through value creation, differentiation, and knowing exactly what to say to advance the sale. Today Anthony is a 3-time best selling author, keynote speaker, and has helped 321+ companies maximize their conversions. In this podcast for m