Capital Hacking

Welcome back to the big show! Today, We had the pleasure of chatting with Shane McMurray, the owner of The Wedding Report, a renowned resource for business planning and research in the wedding market. Shane's expertise and insights shed light on the powerful impact of the wedding industry on local economies and operations.Throughout our conversation, Shane shared his 20 years of experience in collecting and analyzing data related to weddings. We delved into trends in the industry, such as the shifting dynamics of who pays for weddings and the changing preferences of different generations. Shane's deep knowledge and passion for understanding the economics of weddings provided valuable insights for businesses in the industry.We also discussed the future of the wedding industry, considering factors like generational shifts and changing family structures. Shane's perspective on the evolving nature of weddings and the diverse ways people celebrate their special day was both enlightening and thought-