People And Projects Podcast: Project Management Podcast

Summary In this episode, Andy interviews Ben Guttmann about his book, Simply Put: Why Clear Messages Win and How to Design Them. They discuss how to design and deliver messages that not only capture attention but also evoke meaningful responses. They delve into concepts like simplicity, fluency, and minimal messaging. Ben demonstrates how linguistic complexity can impact a message's success. Additionally, he shares practical examples, shedding light on how to make your communication more effective, regardless of your role in a project. Overall, the conversation highlights the importance of clear and effective communication in all aspects of life and work. Chapters 00:00 Introduction 01:49 Start of Interview 02:10 Defining the Book in Two Sentences 03:53 What Does It Mean to Be Simple? 04:30 How About Fluency? 09:54 They Don't Want The Drill, They Want the Hole 12:20 How Constraints Can Actually Help You 18:11 The Biggest No-Brainer in the Book 23:23 Removing Fluff 27:27 About Using Big Words 29:03 How AI Can