The Talent Tango

In this episode of the podcast, Brady Stevenson, the Head of Recruiting at Virta Health, discusses strategies related to branding and engagement within recruitment. Brady speaks about marketing strategies, managing budgets, measuring growth, and the importance of a strong mission to attract talent. He emphasizes the importance of recruiting being a company-wide initiative, not just a role for recruiters. Brady's team combines efforts with the company's marketing team to grow their LinkedIn following and build their talent community. They also survey their employee base to understand what they value in their work, which helps to improve Virta’s value proposition. Finally, Brady talks about the company's long-term vision, including the importance of investing in employer branding for long-term benefit, even during less competitive times in the talent market. Highlights: 00:54 Understanding Virta Health and Its Mission 02:11 The Role of Employer Branding in Recruitment 03:22 Strategic Approach to Branding and En