Changing The Game With Social Selling, Presented By Sap

The Buzz 1: “Automated emails, triggered emails, drip email marketing…phrases often used by people considering a marketing automation system…where there’s email, unfortunately there’s spam… plenty of marketers are willing to cross the line to try to generate more leads … They rent lists full of bad addresses and unqualified prospects…too aggressive with frequency and offers…a desire for a quick and easy return. Acting on that desire however can bite you squarely in the arse.” [www.net-results.com/blog] Today there's a solution to over-complicated processes, underqualified leads, too little use of customer data and personalization – Marketing Automation. What is it? Marketing automation utilizes technology to streamline and improve the efficacy of marketing efforts (Salesforce). It allows you to target audiences better and provide them with relevant content, all at the exact right time of their buyer’s journey. But some people say Marketing Automation is almost too good at its job because as soon as a cust