Changing The Game With Social Selling, Presented By Sap

The buzz: “We need to get over the idea that age is a barrier to expressing yourself on social media” (Ari Seth Cohen). A 2019 AARP Magazine article about social influencers age 50+ talked about influencers over 50, despite their stereotype of defining social selling as having coffee with a customer at a diner vs. millennials, the go-to social selling experts. Reality check: 66% of LinkedIn users are age 46–56+, while 25–34-year-olds are LinkedIn’s global advertising audience’s biggest cohort. The take-away for your company: employees of all ages can become passionate social advocates for your brand and your industry. By leveraging all generations’ talents, you can address the needs and interests of a multi-generational customer base. We ask Riley Hopkinson at Grapevine6, Kurt Shaver at Vengresso, and Lynn Lupo at SAP for their insights on how you can kick-start this cultural change in your organization. Join us for Top 5 Reasons to Leverage Multi-Generational Digital Selling.