Changing The Game With Social Selling, Presented By Sap

The buzz: “There’s a classic phrase about good marketing being both an art and a science. Although this idea has been rephrased, reused, and repeated for years, it’s never been more true than it is today.…although fundamentals like this one don’t change much, virtually everything else does. New marketing channels emerge, customer buying preferences shift, and perhaps most importantly, emerging technologies give way to streamlined processes, elevated customer experiences, and fresh takes on marketing principles and practices. Technology influences almost every aspect of today’s businesses, and marketing is certainly no exception… a 2019 survey by Chief Marketer revealed that more than half of marketers plan to increase their budgets for marketing technology in 2020 (www.business2community.com). Tune in to hear Richard Hegarty at Digital Marketing Institute, Barbara Giamanco at Social Centered Selling, and Marco Cai at SAP discuss Marketing for 2020: Tech Tactics You Need To Succeed.