Changing The Game With Social Selling, Presented By Sap

The buzz: “Digital Selling relies on having robust, well-built social networks, which is why social media marketing is a crucial aspect of Digital Selling. Since these two concepts are so similar, many people confuse the two.” (Adrian Fisher, www.forbes.com). Fisher explains that social media marketing lives at the top of the sales funnel to help bring in leads using Facebook and Twitter, for example. Digital Selling puts the traditional sales process back on social networks, where salespeople can comment on a prospect’s LinkedIn post or retweet their Tweet. What does this mean to you? The experts speak.Brynne Tillman, Social Sales Link: “I know for sure that what we dwell on is who we become (Oprah Winfrey). Alan McLaren, Infinitycomm and SaluberMD: “We have a good time together, even when we’re not together” (Yogi Berra). Sylvie Lachkar, SAP: “Be yourself, everyone else is already taken” (Oscar Wilde). Join us for Boost Your Social Media Marketing Campaign: Apply Digital Selling.