Changing The Game With Social Selling, Presented By Sap

The buzz: “Account based marketing is simply instead of fishing with nets, we’re fishing with spears. You identify exactly the prospects you want to do business with and then you market very precisely and narrowly to them directly” (Matt Heinz). ABM and Digital Selling both engage target prospects with super-relevant content. But while 90% of marketers (2016 marketingprofs survey) rated ABM extremely or very important, only 20% had a full ABM program. How to identify target accounts, reach key influencers, and measure your campaign impact? The experts speak. Julio Viskovich, NexLevel Sales: “Become addicted to constant and never-ending self-improvement” (A. J. D’Angelo). Juliana Stancampiano, Oxygen: “Between stimulus and response there is a space. In that space is our power to choose our response…” (Viktor E. Frankl). Danny Nail, SAP: “All great changes are preceded by chaos” (D. Chopra). Join us for Account-Based Marketing 101 for Digital Selling: Everything You Need To Know.