Changing The Game With Social Selling, Presented By Sap

The buzz: “To write off ‘Influencer Marketing’ as a fad is a foolish game. Brands will figure out how to collaborate with culture creators and harness the distribution of. curators.” (David Armano, Strategy at Edelmandigital). The value of B2B influencer marketing has taken a hit from news about fake followers of social media personalities and accusations of covert advertising. The result? In a 2018 Bazaarvoice survey, 47% of respondents reported feeling fatigued by influencer content. How can B2B influencer marketing work – and remain authentic? The experts speak. Mike Orr, Grapevine6: Freedom’s just another word for nothin’ left to lose” (Janis Joplin). Viveka von Rosen, Vengreso: “Don’t be too timid and squeamish about your actions. All life is an experiment. The more experiments you make the better” (Ralph Waldo Emerson). Cecilia Marshall, SAP: “Not everything that counts can be counted” (William Bruce Cameron). Join us for Influencer Marketing for B2B: How Does It Work?