Changing The Game With Social Selling, Presented By Sap

The buzz: “Repeat after me: Social media followers are not leads. They could be, however.” (Ben Green, “B2B Social Media: 6 Tips for Social Selling Strategy” (Ben Green, Oktopost). Reality check: Sales is the world’s oldest profession, with each technological era impacting how the salesperson sells. Only recently has technology, in the form of social media, shifted the power from the B2B seller to the B2B buyer, who can search and shop for enterprise solutions as easily as finding a garage door opener on Amazon. How have successful companies made the paradigm shift to a Social Selling culture that benefits sales, marketing and the customer? The experts speak. Bernie Borges, Vengreso: ‘I am thankful for laughter except when milk comes out of my nose” (Woody Allen). Kirsten Boileau, SAP: “The key to change… is to let go of fear” (Roseanne Cash). Join us for Social Selling Secrets of Companies Doing It Well – Part 2.