Changing The Game With Social Selling, Presented By Sap

The buzz: “Content is fire, social media is gasoline” (Jay Baer). Reality check: the world’s oldest profession is Sales. Each technological era has impacted how the salesperson sells. Only recently has technology, in the form of social media, shifted the power from the B2B seller to the B2B buyer. B2B buyers can search and shop for enterprise solutions as easily as finding a garagedoor opener on Amazon. How have successful companies made the paradigm shift to a Social Selling culture that benefits sales, marketing and the customer? The experts speak. Bernie Borges, Vengreso: ‘You may find the worst enemy or best friend in yourself” (English proverb). Gabe Villamizar, Lucidchart: “We are what we repeatedly do. Excellence, then, is not an act, but a habit” (Aristotle). Michael Labate, SAP: “I can't change the direction of the wind, but I can adjust my sails to always reach my destination” (Jimmy Dean). Join us for Social Selling Secrets of Companies Doing It Well.