Changing The Game With Social Selling, Presented By Sap

The buzz: “We doubt anyone ever chose to be a B2B sales rep because it seemed easy.” (Jesse Davis) If you’re reluctant to embrace Social Selling without assurance that it will help build meaningful B2B relationships that impact – and even complete – the buyer’s journey, you are not alone. We’re seeing a growing trend pigeon-holing Social Selling into the Demand-Gen stage of the sales cycle, but it might be a viable option in other stages. The experts speak. Morgan Jones, Televerde Europe: “There is a principle which is a bar against all information, which is proof against all arguments, and which cannot fail to keep a man in everlasting ignorance—that principle is contempt prior to investigation” (William Paley). Jonathan Russell, SAP: “If I had asked people what they wanted, they would have said faster horses” (Henry Ford). Kirsten Boileau, SAP: “There is no more B2B or B2C, it’s H2H – Human to Human” (Bryan Kramer). Join us for Social Media Relationships and B2B Buyer’s Journey.