Changing The Game With Social Selling, Presented By Sap

The buzz: Thanks, Bill. Thanks, Gary. Bill Gates’ 1996 observation, 'Content is king,' became a mantra for Internet marketers and SEO practitioners. Fast forward to 2012, when wine marketing master Gary Vaynerchuk upped the ante: 'If content is king, then context is god.' Aha! What you do with your content – sharing the right content with the right contact at the right time – is the key to building your brand, developing trusted ongoing relationships and impacting the buyer’s journey to your advantage. The experts speak. Hilary Carter, InTune Communications: 'Sharks act calmer when they listen to AC-DC' -Australia National Geographic. Charrele Robinson-Brown, SAP: “Passion is one great force that unleashes creativity, because if you're passionate about something, then you're more willing to take risks' -Yo-Yo Ma. Kirsten Boileau, SAP: 'Always stay curious. Curiosity instills creativity' -Aerin Lauder. Join us for Social Selling: Accelerating the Sales Cycle with King Content.