Duct Tape Marketing

Navigating Uncertainty: The Art of Imperfection in Strategy

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Sinopsis

In this episode of the Duct Tape Marketing Podcast, I interview Charles Conn. He is co-founder of Monograph Capital, a life sciences venture firm in London and San Francisco, and was previously CEO of the Rhodes Trust in Oxford. He is the Board Chair of Patagonia and sits on The Nature Conservancy European Council. He co-authored the bestselling book Bulletproof Problem Solving: The One Skill That Changes Everything and The Imperfectionists: Strategic Mindsets for Uncertain Times.  Charles mentions how imperfection is a powerful tool for problem-solving in a rapidly changing world. Instead of striving for perfection and following traditional industry structures, it's important to be curious, gather diverse perspectives, and embrace uncertainty to find solutions from unexpected sources.   More About Charles Conn: The Imperfectionists Get a copy of The Imperfectionists: Strategic Mindsets for Uncertain Times    More About The Agency Certification Intensive Training: Learn more Take The Marketing Asses