Aviadev Insight
Episode 26. Jason Sutcliffe, Marketing Executive Middle East and Africa, Rolls-Royce. How to harness the digital revolution
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:14:32
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Sinopsis
This episode was recorded on location at the AASA (Airlines Association of Southern Africa) Annual General Assembly in Zambia on 12th October 2018. We discuss the African opportunity, Rolls-Royce's commitment to the next generation and much more. Earlier this year, Rolls-Royce launched the Intelligence Engine, focused on harnessing the digital revolution, blurring the lines and boundaries between physical products and services. Will the future engine be able to fix itself?