What's Next! With Tiffani Bova

Welcome to the What's Next! Podcast with Tiffani Bova.    I have a special treat for this show. We have not one, but actually two guests.    The first is Martin Gonzalez. He is the creator of Google’s Effective Founders Project, a global research program that decodes the factors that enable startup founders to succeed. He also works closely with Google’s engineering and research leaders on org design, leadership, and culture challenges.   Joining him is Josh Yellin, who co-founded Google's first Startup Accelerator and spearheaded its growth, reaching founders in 70 countries. Along with Martin, he co-founded Google's Effective Founders Project, and he recently spent four years as Chief of Staff at Google Brain and is presently an organizational leader at Google DeepMind.    Martin and Josh are the authors of a new book called The Bonfire Moment.    THIS EPISODE IS PERFECT FOR… founders of startups who want to avoid common pitfalls.    TODAY’S MAIN MESSAGE… research shows that 65% of startups will fail due to