Your Next Million With Frank Kern

Government Update - What You Don't Know CAN HURT YOU!

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Sinopsis

I haven't talked about this much publicly yet so I'll take the time to do it now. Link to the video version of this presentation - https://bit.ly/2KXg6X6 Earlier this year, I took a volunteer position on the board of the ERA/ERSP, which is a non-profit organization that works in cooperation with regulatory bodies like the FTC, BBB, and state AGs to help make the direct response industry more compliant. The job I've volunteered for (in addition to "normal" board member duties) is to help educate the online direct response marketing world on the single biggest threat to our existence: COMPLIANCE. As many of you know, I was sued by the FTC in May of 2003. It was my fault because I was violating all kinds of regulations that I didn't know existed. Despite my telling that story as much as possible - and doing my best to let my fellow marketers know about the regulations out there, the majority of online businesses I see are NOT compliant with the law. I believe the reason for this is because people aren't aware of