No Vacancy With Glenn Haussman
874: Data, Guts and Marketing with BWH Hotels' SVP/ CMO Park
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:39:11
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Sinopsis
Joelle Park, SVP & Chief Marketing Officer at BWH Hotels shares the company's strategy of leveraging its mothership brand through it’s "Life's a Trip" campaign to promote all its brands. Plus, how AI affects advertising, staying authentic and why travel influencers actually matter.
