Fintech Insider By 11:fs

On this episode of Fintech Insider Insights, host Kate Moody is joined by some great guest to talk about the relationship between financial services and sport. As we’re making this episode, Paris is currently hosting the 2024 Olympic Games, welcoming thousands of athletes and millions of sports fans to France for the third time as a host city.  So where does financial services fit into all this? Well, we’ve noticed a lot of brands in the space have been quick to attach themselves to the world of sport. Whether that’s by sponsoring events, teams, or the athletes themselves, often paying not insignificant sums of money for the privilege to do so. We’ve assembled a panel of experts, all of whom work for companies that are closely linked with sport, to find out why financial services loves sport and how brands can get the most out of these relationships. This week's guests: Suresh Balaji - Chief Marketing Officer at Lloyds Banking Group  Steven Watson - Global Head of Brand & Content at Airwallex  Paul Stoddar